Launch of Rado HyperChrome collection

21.05.12

The stunningly-lit Burj Al Arab and a starry desert sky formed the backdrop for the launch of Swiss watch brand Rado's newest collection, named the HyperChrome Collection – an apt setting for the new watches and the customers that it is targeting.

Rado has been producing fine timepieces since 1957, although the company has been around since 1917, first producing watch movements alone. Throughout its history, Rado has pioneered the use of innovative technology to create cutting-edge materials to be used in watch manufacture. The HyperChrome collection continues the tradition of creative innovation in its design.

Rado has been producing watches for over fifty years now. You can pick up decades old Rados and you'll be struck by how the pieces never seem outdated or unfashionable. This can be attributed to their constant affinity to technological advances which they try to incorporate in their pieces. In 1962, Rado launched the DiaStar Original watch with scratchproof hardmetal and there was no looking back. Rado engineers then discovered high-tech ceramics in 1986, a material which has been used in F1 racing and even the heat shield of space shuttles and has now become almost a trademark for the Rado brand. Rado also uses Ceramos (which was developed from the platinum coloured high-tech ceramic), high-tech diamond and high-tech lanthanum to create timepieces of unparalleled hardness and durability. Creating magic from metal seems to be what drives the engineers and designers at Rado.

Source: Hindu Business Line